Bio

Joe Varrasso is CEO/Founder of Kiedimi Limited which was founded to bring advisory services to XR ecosystem including customers, startups and channel focused on Healthcare, Education and Culture. Kiedimi is currently working with innovative startups including apoQlar medical, Strolll and Fracture Reality. Previously, Joe built the partner ecosystem and channel for Microsoft HoloLens in Europe, was a Startup Mentor and lead HoloLens sales for I-JK and MEA. He has an extensive knowledge of XR use cases and solutions across industries and was recognised as a domain expert in XR in Healthcare at Microsoft and the wider community being a founding member of the Holomedicine Association. Engaging with NHS at start of COVID, Joe has helped pioneer the adoption of many use cases to help address challenges of healthcare delivery and high-quality education. He has delivered keynotes for Trusts and RSM and participated in panels and roundtables such ASPiH & RCS and recently was interviewed for Future Care Capital on role of XR in Healthcare education.

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